Privacy Policy

1. Business responsible for the information

• Business name: Private Belize Adventure
• Principal business address: 106 Corporation Ave, Roaring Creek, Cayo, Belize
• Privacy email: info@privatebelizeadventure.com
• Phone and WhatsApp: +501 610-5460

This address is not a general tour meeting location. Confirmed guests should use the pickup details in their booking confirmation.

2. Scope of this policy

This policy applies to personal information handled by Private Belize Adventure through the website, direct booking channels, customer service, tour operations, and related records. A marketplace, hotel, travel advisor, attraction, payment provider, insurer, airline, water taxi, social network, or other independent service has its own privacy practices for information it controls.

3. Information we may collect

Contact and identity information

Name, email address, telephone or WhatsApp number, country or general location, and the identity of the primary booker.

Booking and travel information

Tour selection, date, group size, adult and child counts, hotel or pickup location, cruise ship and tender details, airport or flight information, water-taxi plans, local transport choices, add-ons, special requests, booking status, and communication history.

Health, accessibility, and safety information

When voluntarily provided and reasonably necessary for safe planning, we may receive mobility needs, allergies, pregnancy information, swimming concerns, dietary requirements, relevant medical limitations, or emergency notes. Please provide only information needed to evaluate or coordinate the tour.

Payment and transaction information

Amount quoted, amount paid, balance, currency, deposit or payment choice, provider, transaction reference, refund or dispute status, and invoice information. Complete card or bank credentials are collected by providers such as Stripe or PayPal and are not intended to be stored in WordPress by Private Belize Adventure.

Website and device information

IP address, browser and device type, approximate location, pages viewed, referring page, campaign or affiliate reference, form and security events, cookie or consent signals, and interactions used to understand or protect the website.

Policy and waiver records

Policy version, acceptance date, booking details, and any activity-specific waiver or acknowledgment reasonably needed for the reservation, safety, or legal record.

4. How information is collected

Information may come directly from the traveler or primary booker through forms, checkout, email, phone, WhatsApp, payment, or in-person communication. It may also come from a group organizer, affiliate, hotel, marketplace, travel advisor, carrier, attraction, or other supplier involved in a requested or confirmed service.

Technical information may be generated through WordPress, hosting and security tools, analytics, referral tracking, cookies, tags, logs, and connected services.

5. Why we use personal information

We may use information to:

• respond to questions and provide tour recommendations;
• check availability, prepare a quotation, and create or manage a booking;
• calculate prices, deposits, balances, discounts, transport, and add-ons;
• coordinate guides, vehicles, boats, attractions, pickup, and safety needs;
• process or reconcile payments, refunds, disputes, and accounting records;
• send confirmations, reminders, operational updates, and customer support;
• prevent spam, fraud, abuse, unsafe participation, and security incidents;
• maintain policy, waiver, incident, and service records;
• understand website use and improve content, forms, tours, and advertising;
• manage legitimate affiliate or referral attribution; and
• meet tax, accounting, legal, insurance, safety, and dispute obligations.

Depending on the context, these activities may be necessary to take steps requested before a booking, perform a contract, protect a person’s vital interests, meet a legal obligation, pursue a legitimate business interest, or act with consent.

6. Health and other sensitive information

Health, mobility, allergy, or similar information is used only when reasonably relevant to safety, suitability, accessibility, emergency response, or a guest request. We do not ask customers to provide a full medical history. This information may be shared with a guide or activity provider only to the extent reasonably needed to assess or support participation.

In an emergency, relevant information may be provided to medical or emergency personnel when reasonably necessary to protect a person’s health or life.

7. Cookies, analytics, and experience tools

The website may use the following technologies:

• Essential and security technologies: needed for WordPress, forms, anti-spam checks, booking functions, security, fraud prevention, load balancing, and saved preferences.
• Analytics and measurement: Google Analytics, Google Tag Manager, Google Site Kit, and related measurement tools may help us understand visits, traffic sources, and page performance.
• Experience analytics: Microsoft Clarity may provide aggregated interaction information such as scroll, click, and session-experience signals used to improve usability.
• Affiliate and campaign attribution: referral codes, cookies, or URL parameters may connect an eligible booking with a partner or campaign.
• Communication tools: links to WhatsApp, email, phone, or social platforms transfer information when the visitor chooses to use those services.

Depending on a visitor’s location, browser settings, and available consent signals, analytics or advertising storage may be denied or limited. Browser controls can block or delete cookies, but some booking or preference functions may then work differently.

8. When information may be shared

We do not sell personal information. We may share the minimum information reasonably needed with:

• guides, drivers, captains, attractions, parks, reserves, transport providers, or other suppliers delivering the confirmed service;
• Stripe, PayPal, banks, or other payment and accounting providers;
• website hosting, WordPress, email, security, backup, analytics, and technical service providers;
• WhatsApp/Meta, Google, Microsoft, or another communication or measurement provider when its service is used;
• an affiliate, travel advisor, hotel, or booking partner when needed for legitimate attribution or reservation support;
• insurers, legal advisors, auditors, payment-dispute teams, or authorities when reasonably needed for a claim, investigation, legal duty, or protection of rights; and
• emergency or medical personnel when reasonably necessary to protect health or safety.

Service providers are expected to use information for the service they perform and to protect it appropriately. Independent providers may also process information under their own terms and privacy policies.

9. International processing and transfers

Private Belize Adventure operates in Belize, while website hosting, analytics, communications, payment, backup, or customer-service providers may process information in other countries. A transfer may also be necessary to process an international payment, communicate with a traveler, or perform the booking.

Where applicable, we use the provider’s contractual and security measures and limit the information shared to what is reasonably necessary for the service.

10. How long information is kept

We keep personal information only as long as reasonably necessary for the purpose collected and for legitimate accounting, tax, safety, insurance, fraud-prevention, customer-service, and legal needs. Retention depends on the type of record:

• uncompleted inquiries may be deleted or anonymized when no longer useful for follow-up or security;
• booking, payment, refund, and accounting records may be retained for required financial and legal periods;
• policy acceptance, waiver, incident, and safety records may be retained while a claim or legal issue could reasonably arise;
• technical and security logs may be retained for shorter operational periods unless needed for an incident; and
• marketing information is retained until consent is withdrawn, an objection is received, or it is no longer needed.

Backups may retain information for a limited additional period before routine deletion or replacement.

11. Security

We use reasonable administrative and technical measures intended to protect information, including access controls, secure connections, anti-spam and security checks, payment redirection to established providers, backups, and software maintenance. No website, email, messaging platform, or storage system can guarantee absolute security.

Customers should avoid sending complete card details, unnecessary medical records, passwords, or highly sensitive documents through ordinary email or WhatsApp.

12. Privacy choices and rights

Subject to applicable law and reasonable identity verification, a person may ask us to:

• confirm whether we hold personal information about them;
• provide access to or a copy of relevant information;
• correct inaccurate or incomplete information;
• delete information that is no longer necessary;
• restrict or object to certain processing;
• withdraw consent for future processing based on consent; or
• stop direct marketing.

Some requests may be limited where information must be retained for a booking, accounting, safety, fraud, dispute, legal obligation, or the rights of another person. A person may also have the right to raise a concern with the Belize Data Protection Commissioner where the Data Protection Act applies.

13. Booking communication and marketing

Messages reasonably needed to answer an inquiry, confirm a booking, coordinate pickup, provide safety information, collect a balance, or support a customer are operational communications. Promotional messages are separate. A person may ask us to stop promotional messages at any time without affecting a confirmed booking.

14. Children and group bookings

Website booking forms are intended for adults. A parent, guardian, or authorized adult should provide information for a child when necessary for a family booking or safety. Do not submit a child’s information unless authorized and reasonably needed for the tour.

15. External websites and services

Links to payment providers, insurers, social platforms, maps, carriers, attractions, or other websites are provided for convenience or service delivery. Their privacy practices are controlled by their own policies. Review those policies before submitting information.

16. Updates and privacy contact

We may update this policy to reflect changes in law, technology, providers, or business practices. The effective date and version at the top identify the current policy.

Send privacy requests or questions to info@privatebelizeadventure.com. Include enough information to identify the relevant inquiry or booking, but do not send passwords or complete payment-card details. You may also call or WhatsApp +501 610-5460.